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Tuesday, May 4th, 2010
Couple weeks ago, many of your favorite peeps from Georgia Printco made the quick trek down to Orlando, Florida for two important sign shows… The ISA (International Sign Association) show and the Sign World show. Quite convenient how they worked out on the same weekend because it gave our CSR’s double exposure to the industry… both on a customer level as well as a vendor level. This overlap gives us in the wholesale sector a feel on how the inustry is doing on a level above, below, and within our market. I personally did not attend this one, someone had to help hold down the fort, but the message they returned with is a very good one.
Now, I will be the first to say that I am sick up to my eyeballs with the recession… yes, we all have felt its impact and we are all hoping for a 2010 that will blow the socks off of 2009, but how do we stay positive as we slowly regain our stature with the ups and downs of the still unstable market? This is where the message brought back from the show comes into play… “Fake It Till You Make It.” Ok, I admit its not a new concept, but its a good one. Perception is powerful and I mean even personal perception…. if you look at the glass as half empty, then that thought process and overall emotion will effect you and your daily functions as well as everyone around you. How can you motivate a sales team or production team if the department isn’t pumped? You have your team use tools to boost activity and potential business connections. Being able to effectively “fake it” isn’t at all fake… Allow me to explain - Yes, the concept of “faking it till you make it” sounds a little “grey” but it is giving yourself and your sales team the ability to turn a little down time into productive time. In order to “fake it” you have to have a market audience so that they will turn around and help you “make-it” when your hard work starts to pay off. Here’s a two good ideas to get you started….
Network! – This is where your sales team applies the “fake it” attitude around your customer base. As an example, if things are a little slow this week, use this time as a chance to show off your work. Social Media is FREE! – Have your sales staff post photos of jobs that you have completed to showcase your work… you might not be busy at the moment, but you sure have plenty of work to show. Not to mention the extra PR will only improve your chances of being noticed and remembered.
Contact Referrals – So your sales team have aquired contacts through other customers or you have a few business cards stashed away from the last networking social… TIME TO PULL EM OUT! Take a moment to give one of these referrals a call… no, you might not make a cold-call sale, but you reached out and made a connection. Connections grow, so the more connections you make the stronger and wider your web can grow. Eventually this WILL pay off and this is a great way to create positive habits… if your sales team gets accustomed to making those follow-up referral calls, they will probably stick to it once your business has picked back up.
Every shop is a little different, but the overall goal is the same in 2010… Stay afloat and maybe even grow a little. You can’t fake everything, but until you make it, there’s no harm in trying something new to keep the morale up and business moving forward.
Posted in Educational How-To's, digital printing | No Responses »
Tags: 10% off new customer orders, digital printing, Facebook, Grand Format, grand format printing, innovative print technology, isa, manufacturing, marketing tips, Social Media, Social Networking, twitter
Wednesday, April 7th, 2010
Georgia Printco is waiving the artwork pre-press setup fees on all 3/16″ Foam Board and 6mm/3mm PVC through out the entire month of April. This special applies to single item orders as well as multiple items… this means if you place an order with 10 different artwork files, you will get ALL 10 pre-press set-ups for FREE!!! That is a $150 savings off your order!
Be sure to contact your CSR for details at 866-572-0146
Did You Know…. Georgia Printco has the capability to print white ink? What does this mean? This means we can reverse print an image on a clear material, then print a layer of white ink and then print the same image right side up and your end product is a double sided print, that is only printed on one side… Ok, great, but when/where would this be used you might ask… think static cling… restaurants window advertisements that are visible from the inside and outside…. Talk about taking visual advertising to a new level 
Go pro!
Posted in Specials/Promos/Discounts WOO-HOO, digital printing | No Responses »
Tags: CEO Sheldon Hurst, Digital Color, double sided banners, Facebook, foam board, Georgia Printco, Grand Format, manufacturing, PMS Colors, pvc, specials, Wholesale Printing, Wide Format
Friday, February 19th, 2010
Welcome, I am Kristi Perron with Georgia Printco and I will be your Social Media Safari tour guide. Over the course of this year I aim to help you lay the foundation in a connected and profitable social networking endeavor. There is a sea of business that is virtually at your disposal, so allow me to give you the tools and resources necessary to reel them in. 
Social media is a low-cost/no-cost avenue for a business to generate networking connections and marketing relations with customers, the local community, and potential customers. You have probably already either heard about the social media hype or have begun to dabble in its vast presence with a twitter, facebook, or linkedin account, but what really are you doing and why are you doing it? Well, the overall goal is to take this networking connection and create value in your online presence that will generate community with those networks that will ultimately result in increased business. To produce this result it is necessary to take an active role in your online community to facilitate the relationships you already have as well as the relationships you wish to gain. Today’s consumer, specifically, 55.6 million adults, which is about 1/3rd of the entire US population use social networks regularly at least once monthly, are the same customers that walk into your business and it is those 55.6 million people that are utilizing the web to find answers to their daily purchase needs. Two-thirds of people in the US looking for local services turn to the internet over other services such as the phone book. It is critical that your business is properly represented with an online medium or you may end up risking a vital connection with your customers.
Over the next few months Georgia Printco and I will be going over the tools you will need to connect with those 55.6 million online customers using online social networking as well as tips on how to enhance the online connections you have already established. These tutorials will include basic connective information for networking sites such as twitter, facebook, and linkedin as well as how to build other interactive web-based solutions such as blogs and website enhancements. I will be your online tour guide, so feel free to ask questions, just don’t feed the animals
Posted in Educational How-To's, digital printing | No Responses »
Tags: CEO Sheldon Hurst, Digital Color, digital printing, Facebook, Georgia Printco, Grand Format, grand format printing, innovative print technology, manufacturing, Social Media, Social Networking, specials, VUTEk G5000r, Wholesale Printing
Monday, January 4th, 2010
Its epic, I know…. even the watercoooler is talking about it.
The product line is coming together and the marketing is being created. This new print quality is amazing and I cannot believe how fast the production time will be once we put the product on the market. Right now we are completing test runs and working on getting the output maximized to the 4000sq ft/hr that it is supposed to produce. Remember the 150dpi product you have been getting? Yeah, wait until you see the quality of our new “base” print. Nothing will be leaving this company under 600dpi…. that includes billboard prints. Our new production line will be printing billboard speed but POP display quality. Along with this new machine we also have something else to put us over the top…. and it will be utilized on EVERY flexible material we carry. I’ll give you more details on it once I’m given the clearance to go ahead with the marketing. The first people that will be able to fully visualize our breakthrough will be those attending the 2010 FASTSIGNS tradeshow in Austin Texas. We will have samples of both products for attendee’s to physically inspect up close so they will be the first to be able to fully understand the power and innovation of Georgia Printco’s newest technological addition. As the only manufacturer with a GRAND FORMAT printer that prints 600dpi and up, we will SERIOUSLY, be THE ONLY one on the continent with the manufacturing capability with this level of quality and speed. If you have any questions, please feel free to ask – I will answer to the best of my knowledge…. Pricing will be released soon – All I’ve been told is that it is going to be VERY comparable to the pricing we already have set for the old 150dpi quality. That is amazing news in itself…. So get excited!
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Comment me or email me if you want the online new-customer special info to go with your order.
Posted in Educational How-To's, New Products | No Responses »
Tags: 10% off new customer orders, 10% off pole banner orders, digital printing, double sided banners, Email Blasts, Facebook, grab-bag, Grand Format, innovative print technology, manufacturing, new product, twitter, vutek gs5000r, Wholesale Printing
Wednesday, December 16th, 2009
Beautiful Color Prints…
Many designers do artistically fine work that ignores the technical realities of prepress and printing. That can lead to computer page files that don’t translate easily or correctly into negatives and plates. It can cause disappointing printing results… or wasted time… or costs that are higher than they need to be.
In contrast, our designers have developed an understanding of what it takes to get optimum results, not just on the computer screen, but in the finished product. That comes from working hand-in-hand with printing and prepress experts – day in, day out plus the result of experience in working on our powerful computer workstations using the best available software. Our tools and experience enable our designers to bring you imaginative, effective design concepts with precise computerized execution.
When submitting artwork here is something to think about in regards to the colors in your file… this blog-blurb will quickly educate you on how we profile our colors and the best way for you to handle color in your artwork files.
How Using Pantone colors Will Ensure Better Printing
Quality & Reduce Product Turntime
Take a look at the banner example provided in this article. Notice that the only 2 colors this banner contains is red and blue. This specific artwork was setup properly so the files we received contained color information to print using pantone (PMS) #485, and a second color, specifically Pantone (PMS) #300. Since the client picked a specific pantone red and blue in the digital files that were sent to us, we were able to print this banner using only those 2 colors, which kept cost down and provide ex
tremely sharp printing. However, if the supplied digital files did not specify the pantone blue and black, then their graphic design program would select approximated CYMK values to reproduce what looks like the same colors, but mixed colors are not consistant from machine to machine, nor can you use your computer screen as a valid representation of the color output. This job also requires more careful attention during production to ensure colors appear close and additional time to call the client to verify omission of PMS colors or to send out a product sample.
Basically what you are doing by specifying your colors, is ensuring the printing process is easier and more accurate. Doing so will give you better printing results and also cost less because there is less maintenance, and less potential chance of a problem arising in regards to the prints color.
Using Pantone Colors Will Also provide Consistent Color Reproduction.
One of the biggest advantages in using specific pantone colors in your digital files is the color reproduction will be identical every time you print. The Pantone Matching system was created by Lawrence Herbet in 1963 in order to solve the problems associated with producing accurate and consistent colors by creating standardized colors of ink through detailed measurements and ink mixing. This is how a company such as coca cola can produce the exact red in their logo for example, no matter which printing company they use. Our pantone color specialists profile all our machines to accurately reproduce any pantone color your choose, based on this standardized color system. Please note that depending on the material there will always be suttle differences so samples are ALWAYS recommended. For more information on Georgia Printco and our production process, please visit our home page at www.GeorgiaPrintco.com
Posted in Educational How-To's, digital printing | No Responses »
Tags: Christmas Banners, Color Matching, Digital Color, digital printing, Email Blasts, Facebook, Georgia Printco, Grand Format, manufacturing, PMS Colors, Wholesale Printing, Wide Format
Wednesday, November 18th, 2009
Holiday Generic Banners - 3x6'
Okay, for those of you who have already read the thread on facebook and twitter… sorry for beating a dead horse. However, for those who are just hearing the news… I am excited to inform you of the best money making deal we’ve done for you yet! I have designed 6 different holiday themed banners that we are going to mass produce and offer to everyone for $12.50 each. They are 3×6′ in size (there is one vertical one at 6×3′) and are FULL COLOR with hems. Sheldon, the CEO of Georgia Printco, LOVES Christmas and he is ALL about printing holiday banners for us to decorate here at the plant… So then there was a thought, if we are going to design/print them already, why don’t we offer them to EVERYONE. So now here I am ready to help you prepare your business and customers for the holidays as your… Christmas Banner Designer/Web Marketer for GPC 
I made sure to design a few contemporary layouts, but then I also have a couple that are just fun…. Just take a look- there is something for everyone.
Speaking of EVERYONE…. Everyone is either having or knows someone that is having a Christmas party, so what is better for decorating then a full color banner… and with this deal, your clients will feel like THEY are the ones getting wholesale pricing! I have attached the flyer for you to download if you want to use it. If you want the logo removed I also have a high-quality pdf that you can use to advertise directly to your client. Just shoot over an email requesting the file and I’ll get it over to you. All the CSR’s also have the file, so you can request it from them as well….
( me= kristi@georgiaprintco.com )
Feel free to comment on my AWESOME banners or if you have any questions or comments on the special- just jot down a comment here and I’ll get back with you ASAP. There is no minimum, but it is for a limited time only. So make sure to get your orders in soon!
Posted in Specials/Promos/Discounts WOO-HOO, digital printing | No Responses »
Tags: Christmas Banners, digital printing, Facebook, Generic Holiday Banners, Georgia Printco, Grand Format, Holiday, holiday banners, MERRY CHRISTMAS, SANTA, SEASONS GREETINGS, specials, twitter, Wholesale Printing, Wide Format
Thursday, November 5th, 2009
I’ve been working on getting the last of our KFC completed and it has been a long and tedious mission, but oh how wonderful it is to see the finished product We have completed the designs and printing of floor graphics, wallpaper, standees, banners, contour cut plexi-glass signs, amongst other things and the due date is here… the printers are shooting the last of it out and I’ll be happy to see everything together before it leaves the building.
3-layered sign contour cut and red printe
Also, I haven’t forgotten (and I hope you haven’t either!) that we are a week away from our Santa standee give-away. I’ve worked on a couple other designs for it… I still don’t know which Santa I will go with yet, but I’m thinking I like this one better than the first. As a recap, it’ll be full size, high-res, contour cut with the base included. To get in the running, you just need to leave a comment on here or on facebook with your contact info. so I can let you know if your name is pulled. I’m thinking I’m going to use this KFC chicken bucket that I have sitting on my desk and let one of my fellow artist pull out a name. Gotta keep it fair!
Santa Standee - Possibility #2
I also sent out the reminder on the Same Day Shipping special. It has been quite a success, so make sure you’re able to get in on the action if you haven’t already. Its always nice when you can be the super hero and get a product out when NO ONE else could. Things like that stick in the minds of customers.. I know it sticks in mine when a company has been able to save me when I’ve been in a crunch… which normally happens around Christmas and is caused by my waiting to the LAST possible moment to place a gift order. While I was researching for my next promotional campaign I have run across a lot of great information on web marketing and the do’s / don’ts. I am going to be doing research for a web marketing presentation so I’ll share the wealth (of knowledge) as I come across it. Its been a crazy week, I’ll update you all next week on how KFC pans out and where we are on the Santa!
Posted in Specials/Promos/Discounts WOO-HOO, digital printing | No Responses »
Tags: drawing, Email Blasts, Facebook, fall specials, free give-away, Georgia Printco, grand format printing, holiday banners, KFC, SAME DAY SERVICE, santa claus, SANTA STANDEE, specials, Wholesale Printing, Wide Format
Wednesday, October 28th, 2009
Well, I spoke with the “higher powers” here at Georgia Printco and they have approved of my online standee give-away. I am going to design a Santa Claus standee (full size!) have it contour cut (not to mention the print will be fan-freaking-tastic b/c we’ll do it on our flatbed printer) and put it up for grabs for one lucky company. To be included in the drawing you just need to either email me or submit a comment with your company info and on November 11th I will choose (out of a hat… or bucket, or whatever is close enough to my desk to work) the winner. Nothing catches a potential clients eye like something new or out of the ordinary, so think of this as a chance for free advertising… not to mention the winner will be publicly announced for all to hear… er, see. 
While were on the topic of the holidays, (Yes, I realize that has been an ongoing topic of mine, but do bear with me… I love this time of year) I am going to have a few different generic holiday banner designs that will be available for purchase. I haven’t yet done them so don’t rush the CSR’s just yet We are looking at $.60 a square foot for those holiday banners. That will make your holiday easier being able to offer a few standard banners to your customer. We all know how hard it can be for some of our customers to figure out what they’d like in regards to artwork, so we are making it SUPER easy. I’ll try to get those banner designs done before the end of the week and get them up here and on facebook for you to look at and start promoting. I will also probably send out a mass email with a link to print off for your customers to look at and choose from. We’re trying to keep it super easy so you don’t have to do much footwork. The less time you have to spend on the little things, the more other BIG things you can accomplish.
I have just started sending out the Holiday Theme Special, you should get that in your inbox sometime today – It will give you FREE Setup AND 48Hour turntime on ANY/EVERY order whose artwork is holiday related… so as long as your order has something that looks festive or mentions something about the holiday season, your in! Make sure to mention the special to your CSR to ensure that you get the special deal applied to your workorder.
I think I have covered anything. Don’t forget to send me the info for the Standee otherwise, everyone have a GREAT hump-day!
Posted in Specials/Promos/Discounts WOO-HOO, digital printing | 2 Responses »
Tags: 10% off new customer orders, digital printing, drawing, Facebook, free give-away, Grand Format, holiday banners, santa claus, specials, Wholesale Printing
Monday, October 12th, 2009
Posted in digital printing | No Responses »
Tags: digital printing, Email Blasts, Facebook, Georgia Printco, Grand Format, SGIA Expo, twitter, Wholesale Printing, Wide Format
